Tony Sha-share's? Tony Chackery's? It's Tony Chachere's (Sash-ery's). It's a creole seasoning and as the can says, I use it on everything! Burgers, french fries, gumbo, chicken, potato chips, etc. Down here it is on the table with your ketchup and mustard. It's a New Orleans staple. If you like to add a kick to your food, look for this at your grocery store. I'm stocking up before I move in case they don't sell it in Virginia.